Klaviyo Integration Documentation

This document details the events and associated attributes that are sent from the Appmaker mobile app platform (integrated with Shopify) to Klaviyo for enhanced customer engagement, analytics, and marketing automation.

Table of Contents

1. Overview
2. E-commerce Events
3. User Account Events
4. Application Events
5. Navigation and Interface Events
6. Additional Notes

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Overview

Appmaker's mobile applications track a wide range of user interactions and activities, which are relayed to Klaviyo for analysis, segmentation, and campaign automation. Events are categorized into:

• E-commerce Activities
• User Account Actions
• Application Usage
• Interface and Navigation Interactions

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E-commerce Events

Event Name	Triggered When	Attributes
Added to Cart	User adds a product to the cart	Name, currency, ProductID, Price, Quantity, Source, VariationID, Brand, ProductType, VariationTitle, ProductURL, ImageURL, Categories
Removed from Cart	User removes a product from the cart	Name, currency, ProductID, Price, Quantity, Source, VariationTitle, VariationID, ImageURL, Brand
Update Cart	User updates their cart	Name, currency, ProductID, Price, Quantity, Source, VariationTitle, VariationID, ImageURL, Brand
Added to Wishlist	User adds a product to their wishlist	ProductURL, Name, currency, ProductID, ProductPrice, Quantity, Source, VariationTitle, VariationID, Brand
Removed from Wishlist	User removes a product from their wishlist	ProductURL, Name, currency, ProductID, Price, Quantity, Source, VariationTitle, VariationID, Brand
Product Searched	User searches for products	SearchString, Source
Category Viewed	User views a collection	CategoryName, CategoryURL, CategoryDescription
Item Purchased	User purchases an item	OrderId, OrderNumber, OrderName, ImageURL, Price, ProductID, Quantity, ProductTitle, VariationID, VariationTitle, Brand, currency, Source
Order Placed	User completes an order	OrderId, OrderNumber, currency, TotalPrice, TotalItems, Price, ProductID, Quantity, Name, VariationID, Brand, ImageURL, Source
Checkout Started	User initiates the checkout process	currency, TotalPrice, Item Count, ItemNames, Customer First Name, Customer Last Name, CheckoutURL, Items, Source
Viewed Product	User views a product	Name, ProductID, Brand, Available, Price, TotalVariants, totalInventory, VariantTitle, VariantID, ProductURL, ImageURL, ProductType, Currency, Categories, Source
View Cart	User views their cart	currency, TotalPrice, ProductQuantity, Price, ProductID, Name, VariationID, Brand, Source
Coupon Applied	User applies a coupon	couponCode

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User Account Events

Event Name	Triggered When	Attributes
Customer Registered	User creates a new account	Email, FirstName, LastName, Phone, Status (success/failed), Source, CustomerID
Customer Logged In	User logs into their account	Email, FirstName, LastName, Phone, Status (success/failed), Source, CustomerID
Customer Logged Out	User logs out of their account	No attributes

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Application Events

Event Name	Triggered When	Attributes
Installed	The application is installed	No attributes
Updated	The application is updated	No attributes

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Navigation and Interface Events

Event Name	Triggered When	Attributes
Filter Click	User clicks on a filter	filter_click_item
Appmaker Block Clicked	User clicks on an Appmaker block	banner_name, blockId
Navbar Clicks	User toggles the drawer	category_name
User Icon Click	User clicks on the user icon	No attributes
Sort Click	User applies sorting on a listing	label, value
Share Product	User shares a product	Name

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Additional Notes

This documentation is intended to help configure and understand Klaviyo event tracking integrated with Appmaker apps for Shopify.