MoEngage Events

Product Viewed

Event Name: Product Viewed

Parameter	Type	Description
Product Title	String	Product Title
Product ID	String	Product ID
Available	Boolean	Available
Price	Number	Price
Currency	String	Currency
productType	String	productType
Total Variants	Number	Total Variants
totalInventory	Number	totalInventory
URL	String	URL
Source	String	Source

Product Searched

Event Name: Product Searched

Parameter	Type	Description
Search String	String	Search String
Source	String	Source

Product Search Result

Event Name: product_search_result

Parameter	Type	Description
item_list_id	String	item_list_id
item_list_name	String	item_list_name
list_query	String	list_query

Product Added to Cart

Event Name: Add To Cart

Parameter	Type	Description
Product URL	String	Product URL
Product Title	String	Product Title
currency	String	currency
Product ID	String	Product ID
Product Price	Number	Product Price
Quantity	Number	Quantity
Source	String	Source
Variation Title	String	Variation Title
Variation ID	String	Variation ID
Image URL	String	Image URL
Vendor name	String	Vendor name

Product Removed from Cart

Event Name: Removed from Cart

Parameter	Type	Description
Product URL	String	Product URL
Product Title	String	Product Title
currency	String	currency
Product ID	String	Product ID
Product Price	Number	Product Price
Quantity	Number	Quantity
Source	String	Source
Variation Title	String	Variation Title
Variation ID	String	Variation ID
Image URL	String	Image URL
Vendor name	String	Vendor name

Product Updated in Cart

Event Name: Update Cart

Parameter	Type	Description
Product URL	String	Product URL
Product Title	String	Product Title
currency	String	currency
Product ID	String	Product ID
Product Price	Number	Product Price
Quantity	Number	Quantity
Source	String	Source
Variation Title	String	Variation Title
Variation ID	String	Variation ID
Image URL	String	Image URL
Vendor name	String	Vendor name

Product Added to Wishlist

Event Name: Added to Wishlist

Parameter	Type	Description
Product URL	String	Product URL
Product Title	String	Product Title
currency	String	currency
Product ID	String	Product ID
Product Price	Number	Product Price
Quantity	Number	Quantity
Source	String	Source
Variation Title	String	Variation Title
Variation ID	String	Variation ID
Vendor name	String	Vendor name

Product Removed from Wishlist

Event Name: Removed from Wishlist

Parameter	Type	Description
Product URL	String	Product URL
Product Title	String	Product Title
currency	String	currency
Product ID	String	Product ID
Product Price	Number	Product Price
Quantity	Number	Quantity
Source	String	Source
Variation Title	String	Variation Title
Variation ID	String	Variation ID
Vendor name	String	Vendor name

Cart Created

Event Name: cart_created

Parameter	Type	Description
currency	String	currency
checkoutId	String	checkoutId
value	Number	value

Cart Updated

Event Name: cart_updated

Parameter	Type	Description
currency	String	currency
checkoutId	String	checkoutId
value	Number	value

View Cart

Event Name: View Cart

Parameter	Type	Description
currency	String	currency
Total Price	Number	Total Price
Product quantity	Number	Product quantity
Product Price	Number	Product Price
Product ID	String	Product ID
Product Title	String	Product Title
Variation ID	String	Variation ID
Vendor name	String	Vendor name
Source	String	Source

Checkout Started

Event Name: Checkout Started

Parameter	Type	Description
currency	String	currency
Total Price	Number	Total Price
Product quantity	Number	Product quantity
Product Price	Number	Product Price
Product ID	String	Product ID
Product Title	String	Product Title
Variation ID	String	Variation ID
Vendor name	String	Vendor name
Source	String	Source

Checkout Initiated

Event Name: Checkout Initiated

Parameter	Type	Description
full_name	String	full_name
first_name	String	first_name
email	String	email
mobile	String	mobile
product_titles	String	product_titles
line_items	String	line_items
variants	String	variants

Checkout Completed

Event Name: Order placed

Parameter	Type	Description
Order Id	String	Order Id
Order Number	String	Order Number
Order Name	String	Order Name
currency	String	currency
Total Price	Number	Total Price
TotalItems	Number	TotalItems
Product Price	Number	Product Price
Product ID	String	Product ID
Quantity	Number	Quantity
Product Title	String	Product Title
Variation ID	String	Variation ID
Vendor name	String	Vendor name
Image URL	String	Image URL
Source	String	Source

Item Purchased

Event Name: Item Purchased

Parameter	Type	Description
Order Id	String	Order Id
Order Number	String	Order Number
Order Name	String	Order Name
Image URL	String	Image URL
Product Price	Number	Product Price
Product ID	String	Product ID
Quantity	Number	Quantity
Product Title	String	Product Title
Variation ID	String	Variation ID
Variation Title	String	Variation Title
Vendor name	String	Vendor name
currency	String	currency
Source	String	Source

Category Viewed

Event Name: Category Viewed

Parameter	Type	Description
Category Name	String	Category Name

View Item List

Event Name: view_item_list

Parameter	Type	Description
item_list_id	String	item_list_id
item_list_name	String	item_list_name
item_list_handle	String	item_list_handle

Customer Logged In

Event Name: Customer Logged In

Parameter	Type	Description
Email	String	Email
FirstName	String	FirstName
LastName	String	LastName
Phone	String	Phone
Status	String	Status
Source	String	Source
Customer ID	String	Customer ID

Customer Registered

Event Name: Customer Registered

Parameter	Type	Description
Email	String	Email
FirstName	String	FirstName
LastName	String	LastName
Phone	String	Phone
Status	String	Status
Source	String	Source
Customer ID	String	Customer ID

Customer Logged Out

Event Name: Customer Logged Out

User Logout

Event Name: User Logout

User Installs the App

Event Name: User installs the app

Parameter	Type	Description
Platform	String	Platform
INSTALLED_TIME	String	INSTALLED_TIME
VERSION	String	VERSION
sdk_ver	String	sdk_ver

Appmaker Block Click

Event Name: appmaker_block_click

Parameter	Type	Description
bannername	String	bannername
blockId	String	blockId
resourceUrl	String	resourceUrl
blockType	String	blockType
parentId	String	parentId

Sort Click

Event Name: SortClick

Parameter	Type	Description
label	String	label
value	String	value

Apply Filter

Event Name: ApplyFilter

Parameter	Type	Description
action	String	action
filterItem	String	filterItem

Share Product

Event Name: ShareProduct

Parameter	Type	Description
product_name	String	product_name

Coupon Applied

Event Name: Coupon Applied

Parameter	Type	Description
couponCode	String	couponCode